What an Evidence Card Actually Means
Most intent tools produce a number. BuyerRecon produces a decision.
A lead score tells you how hot something is. An Evidence Card tells you why it matters, how confident the system is, and what your team should do next.
That distinction is important because commercial teams do not need another number to guess from. They need enough structured context to make a faster, better-justified decision.
What an Evidence Card contains
BuyerRecon V1 Evidence Cards include:
- Fit Score — how commercially relevant this account appears
- Intent Score — how meaningful the observed behaviour looks
- Window — whether the account appears active now or dormant
- Dark Intent — whether anonymous pre-form behaviour suggests real evaluation
- Key Sequence — the pages visited, in order, that contributed to the signal
- Recommended Action — what the team should do: route, watch, nurture, or review
- Confidence Level — how much weight the system places on this interpretation
Why Key Sequence matters more than most teams expect
A visitor who views Pricing → Proof → Competitor → Returns tells a very different commercial story from one who views Blog → About → Blog → Exit.
The first looks like active evaluation with comparison intent. The second looks like general curiosity.
BuyerRecon reads the sequence, not just the pages.
In practical terms, this means:
- Pricing followed by proof followed by competitor research = likely active evaluation
- Blog post followed by exit = low commercial signal
- Security docs followed by integration docs followed by pricing = technical evaluator in a buying group
- Finance calculator used twice in one week = affordability qualification underway
Why Recommended Action is the most important field
Most tools stop at the score. BuyerRecon is designed to go one step further: it tells the team what to do.
- Route to SDR — this account looks strong enough for direct follow-up
- Watch and revisit — signal is emerging but not yet actionable
- Nurture with relevant content — interest exists but timing is not urgent
- Manual review — the pattern is unusual and deserves human judgment
That makes the Evidence Card operational, not just informational.
Where Evidence Cards go next in V2
BuyerRecon V2 will add:
- Momentum state
- Opportunity state
- Key drag / risk signals
- Next-best-play recommendations
But V1 already gives teams the foundational output they need to act on pre-form signals with more confidence than raw analytics alone.