See which website activity deserves sales attention.

BuyerRecon reviews your website evidence and turns traffic, CTA paths, GA4 signals, and source quality into a clear buyer-motion report. Use it before you scale spend, automate follow-up, or ask sales to act on website signals.

This page answers what BuyerRecon reviews, what the Buyer Motion Evidence Report includes, what data access is needed, what is outside scope, when script-based monitoring starts, and how pricing works.
Buyer Motion Evidence Report
Verdict: Medium confidence
Strongest motion: pricing → trust → demo path
Next action: strengthen CTA/form-start visibility before SDR routing
Get my buyer motion report

Applications are reviewed before payment. If the evidence report is unlikely to create value, we will tell you before work begins.

Buyer Motion Evidence Report

£950 + VAT

Fixed-scope evidence report. Written verdict. 45-minute findings call. No implementation included. 3 slots per calendar month.

Claim

Some website activity is ready for sales attention; some needs more evidence first.

Evidence reviewed

GA4, GSC, CTA paths, source quality, one commercial path, and optional CRM or visitor-ID export.

Limitation

The report does not guarantee company identification or install tracking code in the £950 scope.

Next action

Use the report to decide whether to tighten GA4/CTA visibility, install BuyerRecon monitoring, or run an Extended Evidence Audit.

Business case

Your team may already have strong campaigns, useful content, and real commercial interest. BuyerRecon helps you see which signals are ready for action, which signals need more evidence, and which patterns should be watched before sales follow-up.

The commercial value

  • focus SDR attention on stronger buyer-motion evidence
  • improve confidence in GA4 and CTA interpretation
  • separate useful traffic patterns from signals that need more evidence
  • understand which source and page paths deserve action
  • prepare the right setup before installing monitoring software

Why now

B2B teams often make decisions while several signals tell different stories. GA4, ad platforms, your CRM, visitor-ID tools, LinkedIn ads, organic search, and campaign sources may all describe the same buyer differently.

“Which behaviour is ready for action, which needs more evidence, and which should be monitored first?”

BuyerRecon helps turn that mixed activity into a cleaner commercial decision.

Scope at a glance

  • 1 B2B or high-ticket website/domain
  • 1 agreed buyer-motion question locked before payment
  • Recent 30–90 day evidence window, adjusted to sales cycle and traffic pattern
  • GA4 read-only
  • GSC where available
  • 1 primary conversion path or CTA journey
  • Up to 1 CRM, visitor-ID, or ad-platform export where relevant
  • Traffic sufficiency reviewed by niche and commercial context, not a fixed public number yet
  • Written evidence report, evidence appendix, 45-minute findings call
  • Script installation and account changes are outside this standard report

Traffic sufficiency is assessed by niche. A high-ticket B2B website may produce useful buyer-motion evidence with a different traffic pattern from a broad, high-volume website.

What your Buyer Motion Evidence Report shows

“Your strongest buyer-motion evidence appears around pricing, trust, and demo-related paths from returning organic and direct visitors. Paid traffic is generating useful activity, and the next step is to strengthen CTA event visibility before using those signals for SDR routing.”

GA4 read-only GSC where available Top commercial pages CTA paths UTM/channel patterns Optional CRM/visitor-ID/ad-platform export
  • Key events
  • Conversion visibility
  • Source/medium reliability
  • UTM consistency
  • Page-path visibility
  • CTA/form-start visibility
Example path
product → pricing → trust page
resource → integration → demo CTA
repeat visits to high-intent pages
source → landing page → CTA journey
  • CTA exposure
  • Click quality
  • Demo/contact/pricing path
  • Form-start visibility
Signal patternActionRationale
Pricing + trust page + demo CTA from repeat visit Ready for action Stronger commercial path
Resource + integration visit Monitor Useful movement, needs more evidence
One short page view from a broad campaign Hold Better used for trend monitoring first
  • Strengthen CTA and form-start events
  • Improve UTM consistency
  • Group high-intent pages
  • Connect CRM or visitor-ID exports
  • Prepare for BuyerRecon monitoring
  • Ready for BuyerRecon Core
  • Ready after GA4/CTA cleanup
  • More traffic or event visibility needed first
  • Better fit for Extended Evidence Audit

High confidence

Evidence is strong enough to support the agreed commercial decision.

Medium confidence

Evidence supports the decision with clear caveats.

Low confidence

Evidence gives a partial view; the report prioritises data improvement.

Insufficient

Evidence is too thin for the agreed question; re-scope or refund is triggered.

Script installation note

The £950 Buyer Motion Evidence Report does not include script installation. If the evidence shows that live monitoring is useful, the next step is:

  • Extended Evidence Audit — usually a 14–30 day live evidence window
  • BuyerRecon Core / Scale software after installation-readiness review

Before / after: the cost of waiting

Before

You may already have traffic, content, campaigns, and sales follow-up in motion. But without a buyer-motion evidence layer, every week can create hidden commercial drag:

  • strong visitors may leave before the team recognises their pattern
  • SDRs may spend time on activity that is not yet action-ready
  • high-intent pages may create interest without a clear follow-up rule
  • paid or partner traffic may be judged before the CTA path is clear
  • GA4 may show activity while the team still waits to decide what deserves action
  • sales and marketing may lose time debating signal quality instead of acting on the best evidence

After

You have a written commercial view of the traffic that deserves attention now. You can:

  • prioritise stronger buyer-motion patterns
  • hold signals until there is enough evidence
  • improve CTA and GA4 visibility before scaling automation
  • give sales a cleaner action rule
  • reduce time spent arguing over dashboards
  • move faster when the next real buyer pattern appears

What if you wait?

The risk is not only wasted traffic. It is delayed recognition. In B2B, one serious buyer may visit quietly, compare options, return through another source, and leave before the team agrees what the signal means. BuyerRecon helps your team recognise commercial motion earlier, while the opportunity is still warm.

Outside standard scope

The standard report excludes:

Script installation GA4 implementation or fixing CRM automation Paid-media management Guaranteed company identification Fraud-blocking Legal or forensic certification

Pricing and next steps

One-off services

Buyer Motion Evidence Report £950 + VAT
Extended Evidence Audit from £3,000 + VAT
Enterprise Buyer Motion Signal Review from £7,500 + VAT

Software after evidence report

BuyerRecon Core from £750/mo + VAT
BuyerRecon Scale from £1,500/mo + VAT
Enterprise from £3,000/mo + VAT

Already in conversation with us through a partner referral? We usually hold a 30-minute discovery call before any paid engagement. Email hello@keigen.co.uk and mention the partner who introduced you.

Apply for your Buyer Motion Evidence Report

Applications are reviewed before payment. We will confirm scope and suitability before any work begins.

Application received

We will review your application and confirm scope and suitability within 2 working days.

Frequently asked questions

What is the Buyer Motion Evidence Report?

A fixed-scope written report reviewing GA4, GSC, CTA paths, traffic quality, and buyer-motion evidence for one B2B website. It shows which website behaviours deserve sales attention before routing, scoring, or outreach decisions.

What does the £950 + VAT scope include?

One website, one evidence window, one written report with confidence grades. Covers GA4 signal quality, source/path analysis, CTA exposure, buyer-motion map, and recommended next actions.

What is outside the standard scope?

CRM integration, tag implementation, ad platform management, SEO recommendations, and ongoing monitoring. These are available as separate engagements after the report.

Does the £950 report include script installation?

No. The £950 + VAT Buyer Motion Evidence Report is a fixed-scope written report. Script installation and live monitoring are separate next steps if the evidence shows they are useful.

What happens after I apply?

We review the request before payment. If the question and evidence sources are a fit, we confirm scope and next steps. If the report is unlikely to create value, we will say so before work begins.

Is BuyerRecon a visitor-ID or IP-to-company tool?

No. BuyerRecon reviews behavioural evidence patterns — source, path, repeat behaviour, and trust signals — to grade which sessions deserve commercial attention. It sits above identification tools, not in place of them.

Does BuyerRecon replace GA4?

No. BuyerRecon reads from GA4 as an evidence source. It adds a verification and confidence layer on top of analytics — it does not replace analytics setup or reporting.

What happens after the evidence report?

After the report, teams can act on findings immediately, request monitoring (BuyerRecon Core), or scale to multi-site coverage (BuyerRecon Scale). The report stands alone — there is no obligation to continue.